I use Facebook ads to get subscribers to my list. If you’re not using paid traffic in your business then you’re leaving a lot of money on the table. When you start using PPC effectively your business can really take off. There is a steep learning curve with PPC but the rewards are definitely worth [...]

At a recent motor show Renault let attendees “Like” cars at the show via an RFID card. Their Facebook details were loaded onto the card at a Facebook Check-in desk. As they walked around the show they could “Like” cars by swiping their card at plinths located around the showroom. I love seeing innovation like [...]

Here’s a pretty useful video from Paul Colligan. He’s showing the importance of actually going straight to Facebook to post updates to your page. This is important because if you push the notifications automatically from a third party application it doesn’t appear in your fans’ news feeds.

Procrastination is a killer of productivity. For someone who doesn’t work a 9 – 5 it is especially lethal, especially with the many distractions of the internet. There are infinite techniques to help prevent you getting distracted… but, at some point it’s going to get you. I like to make sure that when I do [...]

Search is constantly evolving. Search needs to evolve to stay relevant. As the internet evolves, consumers evolve. Search engines are always finding the balance of finding the most relevant results and filtering out the spam which the internet is filled with. Google’s recent algorithm change is a sign of how search is changing. Google isn’t [...]

When people get into blogging with the mindset of making money, often they will see lots of make money online blogs and decide to start a make money online blog. People need to remember you can blog about any subject you want. John Chow put together a webinar to remind us of this. In fact [...]

The biggest problem a lot of bloggers have is content creation. Trying to keep your blog up to date with posts every other day can be difficult, especially if you don’t know what to write about. This has always been my biggest struggle, and is a problem that everyone will have somewhere down the line. [...]

Wikipedia defines Customer Lifetime Value (CLV) (in marketing) as “the net present value of the cash flows attributed to the relationship with a customer.” Basically this means how much money you make from any particular customer over their time with you. Here’s an example of the most basic relationship you could have with a customer. [...]

Lynn Terry has a highly successful online business spanning many different markets. She is well known for sharing great content on her blog over at ClickNewz. Her blog really is a must read for any internet entrepreneur. Anyway, she was kind enough to take the time to answer a few of my questions. Here’s what [...]

The way most marketers acquire leads at the moment is to send all their traffic to a squeeze page. Here, they try to get their visitors to enter their contact details in exchange for a free gift. When you direct visitors to a page where they are presented with no options, other than enter in [...]